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Wednesday, January 14, 2009

Notable Updates

As promised, we would keep you abreast with what's happening with Bastard & Friends. Our first design of the year kicked off 2 days ago (see blog entry below). But now, the time has come for a totally new and fresh look of our logo. Revamped from our original classic black & white logo that was released back in May 2008, this new tee inherits a new and invigorating look that offers bold colors. A few drips here and there on the front side hit as if a graffiti artist were to throw this up on a wall essentially defines the aesthetic of the shirt. Not to mention, we've decided to span across more of the real estate on the shirt. Further, this time around we made absolutely sure that we didn't miss the back of the shirt either. When we were conceptualizing this design, we wanted to make it apparent that Bastard & Friends was a brand that addressed the flaws and Bastard incidents within our society (at least a few of them during this time), so we made the "Bastard Commandments" to be displayed. In addition, to highlight our commonly used phrase "Don't be a Bastard!," we decided to take 1 letter from each commandment in order to complete this. So, if you take clear note, you'll notice that there are certain letters in blue that constitute the whole entire phrase.

Key Notes: Expected release date: beginning to mid FEB09. Tee will be printed on an American Apparel shirt. Sizes offered will be S-XL and will only be for men, currently (this is subject to change, however). Designer: Rashaun, an original customer now turned B&F designer based out of Minnesota (IntegralApparel). This is just one of many designs that Rashaun has cooked up for us. Stay tune for more to come in the future.



A few more updates for the next coming weeks:
- Sneak preview of our 'exclusive' shirt "THE NOT-SO-SUPER Hero Bastards" that will be released at the upcoming WonderCon event in SF (last weekend of FEB 09). This is one you don't want to miss as it takes into consideration many things involving the event and the comic industry.

- Detailed information on the WonderCon event that will include prize giveaways and surprises. Our street team will be in full force strapped with detailed information on how to get free stuff. Secret prizes to be given away throughout all 3 days, every hour. A total of 24 boxes full of goods will be granted to the lucky winners! This is a huge event! So mark the date down on your calendars!

Jonathan (Bastard & Friends)